As the clock passes midnight, and the ‘creative night burst’ begins, I sit here and ponder the future of the company I wish to begin. I ask myself ‘what should the company be?’, ‘how can I show who really I am and what I represent?’ and “should I be more like this, or like that?’. Working over the years, I have gained some knowledge of the scene and come across many different companies, and I see many similarities within them that would make me think twice if I were to replic